Leading global oil organization

Accurate Tracking Powers BP's Data-Driven Site Performance

Problem

They needed a solution to effectively track and analyze data from their newly launched website. Without proper tracking, they lacked the insights needed to evaluate user behavior and overall site performance. 

Solution

A comprehensive Google Tag Manager (GTM) setup was implemented across the entire website, along with the installation of GA4 with custom event tracking. This enabled them to capture detailed user interactions. Additionally, Looker Studio reports were created to visualize key metrics and provide actionable insights.

Execution

Close collaboration with stakeholders ensured that all custom events were tracked accurately and reported correctly. This approach guaranteed that they had the data they needed for strategic decision-making, improving overall website performance tracking

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Project Impact

Custom Event Tracking Implemented

Detailed User Behavior Insights

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Improved Performance Tracking

Actionable Metrics Visualized

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