Tracking and analyzing ad spend

Optimized Ad Spend and Real-Time Insights for Smarter Marketing

Problem

The client needed a solution to track and analyze ad spend across multiple platforms, including Google Ads, TikTok, and Meta. Without a clear view of how ad spend was impacting their website performance, they struggled to optimize their marketing efforts.

Solution

An integrated dashboard was developed that connected all data sources from these platforms. These dashboards enabled stakeholders to easily track key performance indicators and answer important questions about ad spend effectiveness and its impact on the website.

Execution

By utilizing these dashboards, the client were able to optimize ad spend across platforms, ensuring better use of their budget. The automation of data analysis provided continuous, real-time insights, allowing for more informed decisions and improved marketing strategies. 

Empty white square with no visible content

Project Impact

Abstract digital artwork with blue, purple, and teal gradients.
A geometric, abstract logo with blue and purple blocks arranged in a stylized letter 'C' shape.
Abstract illustration of a human head in shades of blue with gear icons symbolizing thinking, innovation, or technology.
A gradient background with a checkmark icon.

Optimized Ad Spend Allocation

Unified Multi-Platform Dashboards

Improved Marketing Decisions

Continuous Real-Time Insights