Leading publisher

SQL Insights Clarify AI's Impact, Guiding Content Strategy Forward

Problem

They needed to understand how the increasing influence of Al was affecting search behavior and user segments, as well as which articles were likely to perform better with Al-driven search trends. 

Solution

To address this, an in-depth analysis was conducted using GA4, Search Console, and LLM web scraping data. This helped identify key trends related to time spent on page and the length of user journeys across various content pieces. 

Execution

Complex SQL queries were developed to answer the publisher's critical questions. These insights were visualized through detailed graphs, providing clarity on Al's impact and enabling the publisher to make informed decisions about content strategy moving forward. 

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Project Impact

AI-Driven Content Insights

Search Behavior Trends Identified

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Enhanced Content Strategy Decisions

User Journey Analysis Simplified

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